If you run a small business, you know how important it is to offer your customers a variety of payment options. More and more people are opting for cashless payments, especially since the COVID-19 pandemic. According to a report by Square, 79% of UK consumers prefer to pay by card or contactless, and 64% say they would avoid businesses that only accept cash.
But how do you choose the best card payment app or machine for your small business?
There are many factors to consider, such as the type of terminal, the transaction fees, the monthly costs, the security, and the customer service. In this article, we will help you compare the pros and cons of different card payment apps and machines, and give you some tips on how to make the best decision for your business.
A card payment app is a software application that allows you to accept card payments using your smartphone or tablet. You usually need a card reader that connects to your device via Bluetooth or USB, and an internet connection. Some card payment apps also work with contactless payments, such as Apple Pay or Google Pay.
Card payment apps are popular among small businesses because they are convenient, affordable, and easy to use. You don't need a fixed till point or a landline connection, and you can take payments anywhere you go. You also don’t have to sign a long-term contract or pay monthly fees.
You only pay a fixed percentage per transaction, which is usually lower than traditional card machines.
A card payment machine is a hardware device that allows you to accept card payments using a countertop terminal, a portable terminal, or a mobile terminal. You usually need a merchant account with a card payment provider, who will process your transactions and charge you fees.
Card payment machines are more suitable for businesses that have higher volumes of transactions, need more features and functionality, or want more security and reliability. However, they also come with higher costs and longer contracts.
Some of the most popular card payment machines in the UK are:
GB Pay offers single standalone solution for small businesses. Your customers don't even need an app to make the payment.
You just need to signup and customise your store payment page. Once done take a printout of the QR code generated and put it on your store and you are done. Your customers will just scan the QR code and make the payment. You can always checkout the pricing comparison here.
SumUp: SumUp offers two types of card readers: the SumUp Air (£29) and the SumUp 3G (£99). The SumUp Air works with an app on your smartphone or tablet, while the SumUp 3G has a built-in SIM card and works independently.
Both readers accept chip and PIN, contactless, and mobile payments. The transaction fee is 1.69% for all cards
Zettle: Zettle (formerly iZettle) offers two types of card readers: the Zettle Reader 2 (£29) and the Zettle Reader Pro (£199). The Zettle Reader 2 works with an app on your smartphone or tablet, while the Zettle Reader Pro has a touchscreen display and works independently.
Both readers accept chip and PIN, contactless, and mobile payments. The transaction fee is 1.75% for all cards.
Square: Square offers two types of card readers: the Square Reader (£19) and the Square Terminal (£149). The Square Reader works with an app on your smartphone or tablet, while the Square Terminal has a touchscreen display and works independently. Both readers accept chip and PIN, contactless, and mobile payments. The transaction fee is 1.75% for all cards
A card payment machine is a hardware device that allows you to accept card payments using a countertop terminal, a portable terminal, or a mobile terminal. You usually need a merchant account with a card payment provider, who will process your transactions and charge you fees.
Card payment machines are more suitable for businesses that have higher volumes of transactions, need more features and functionality, or want more security and reliability. However, they also come with higher costs and longer contracts.
Some of the most popular card payment machines in the UK are:
There is no one-size-fits-all answer to this question, as different businesses have different needs and preferences. However, here are some factors to consider when comparing different card payment apps and machines:
At GB Pay, we keep things simple and transparent. The only charge your business incurs is a small fee for processing payments. We believe in fairness and providing you with a straightforward pricing model, so you know exactly what to expect.